ASEAN Ceramics in Bangkok delivers a quality international audience

ASEAN Ceramics 2019 staged a successful event in Thailand to deliver an increased number of visitors and expand its international representation with the clear message from participants that professionalism, quality and content were the key factors for its success this year.

Audited results indicate that the exhibition attracted a 12% increase in visitors for this its 4th edition held from 28-30 August 2019 for the first time in IMPACT Forum, Bangkok. Most importantly, ASEAN Ceramics reinforced its established position as the regional platform for Asia by increasing its international visitor attendance by 9% also.

International attendance was highlighted by Juan Carlos Marin, Senior Manager of Sales & Applied Technology at Ferro Thailand who explained, “ASEAN Ceramics is giving us the opportunity to show our products and not only for our domestic customers, we also have customers visiting us from Bangladesh, from Sri Lanka, from India, from Vietnam; so this exhibition gives us the chance to meet all of these customers in one location.”

Overall 48 countries were represented at ASEAN Ceramics 2019, these were led by China, Vietnam, India, Malaysia, Indonesia, Japan, Bangladesh, Taiwan, Singapore, Philippines and Korea. Based on the feedback the quality of the visitors was also impressive this year and this was largely credited to the strong support of the Ceramic Industry Club of Thailand under the Federation of Thai Industries. This included the membership of all the major tile, sanitaryware and tableware manufacturers in Thailand, plus from ASEAN through its regional network of CICA representing Malaysia, Vietnam Indonesia and the Philippines.

Mr. Dinh Quang Huy, Chairman of VIBCA who led the largest delegation to the exhibition from Vietnam described the event as the “platform to connect local and international enterprises, contributing actively to socio-economic development and the advancement of the ceramics industry.”

This was further emphasised by Beni Sutrisno, Sales Manager of Alteo Indonesia who said that “ASEAN Ceramics has become more and more important as a regional fair as it gives us exposure to the regional markets and customers.”

Headline Sponsors of the event this year included Ferro, Siam Technical, SCG, Petromat, Alteo and Imerys and the exhibition was supported at government level by the Ministry of Industry, Ministry of Science & Technology and TCEB, under the Office of the Prime Minister, from industry there were an additional 20 supporting organisations, plus official media support from Asian Ceramics and 8 additional supporting industry publications. In total there were 214 exhibiting companies represented at ASEAN Ceramics 2019 from 28 countries, pavilions included Germany, China, Italy, India, the UK, Thailand and Bangladesh.

“ASEAN Ceramics is the leading exhibition in Asia, it is a perfect platform for us to met our key customers and to be able to present our innovations and to be able to discuss to discuss market trends and opportunities” concluded Nitin Jain, Sales & Technical Director of Imerys Ceramics.

Co-located with the exhibition was the 5th International Conference on Traditional and Advanced Ceramics, or ICTA, and the 8th Asia-Oceana Ceramic Federation Conference where key note speakers presented from Japan, Turkey, South Korea, Taiwan, Australia and Thailand. The conferences were organized by the Thai Ceramic Society, Chulalongkorn University and the National Metal and Materials Technology Centre.

ASEAN Ceramics is organized by Asian Exhibition Services Ltd. with the next event in the series to be staged in Hanoi as the 2nd edition of VIETNAM Ceramics in the International Centre for Exhibitions (I.C.E.) from 26-27 August 2020, find out more at www.VietnamCeramicsExpo.com or contact ceramic@aesexhibitions.com

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