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Thailand, one of the three ceramic powerhouses of Asia and lead market in Southeast Asia, is to host the first pan-ASEAN ceramic technology and materials exhibition. ASEAN Ceramics 2013 will be held in Thailand from 11-13 September 2013 at BITEC, Bangkok. The event will be the first time for many years that a dedicated exhibition has been held in Southeast Asia.

With increased attention on the fast moving economies of Vietnam, Indonesia, Singapore and Thailand, and a maturing of markets in Malaysia and the Philippines, South East Asia is becoming a highly competitive area to do business. The positioning of ASEAN Ceramics 2013 will also provide direct access to the wider key markets of Bangladesh, Japan and South Korea.

The global ceramic sanitary ware production is expected to grow from 325 million units in 2011 to 443 million units by 2016. As of year 2011, Asia-Pacific leads ceramic sanitary ware production with a share of 52.6% followed by Europe (17.9%), South America (12.6%), North America (9.2%), and the rest of the world (7.7%). Thailand is now considered one of the ceramic powerhouses of Asia alongside China and India with industry average growth rates of 9% and much higher levels in sanitary ware (13%), tableware (11%) and refractory (11%). The total export value of Thai ceramics was valued at US$ 742 million in 2012.

“We are delighted to be pulling together this new platform, not just for Thailand, but for the whole region. This new, biennial event will provide an exciting meeting place in the heart of a dynamic region” confirms David Aitken, Managing Director of AES. ASEAN Ceramic’s 2 year cycle will alternate with Europe’s biennial event, Technargilla in Italy. Italy itself will take a strong presence in the event in Bangkok with an official pavilion from ACIMAC, other international groups under recruitment include those of Turkey, France, China, the UK and India.
Leading international magazines will join an esteemed selection of government departments and industry associations in supporting and promoting the event. “Having the international industry media to support us in promoting this event and help shape its content is key to us. Our extensive pan-regional industrial and governmental network will help ensure a high quality of visitor, and this coupled with the global network of supporting publications will reinforce our campaign” explains David Aitken. Supporting media for the event include Asian Ceramics (UK), Ceramic World Review (Italy), Ceramics Journal (Thailand), Interceram (Germany), Tecnica Ceramics World (Spain) and Ceramic y Cristal (Argentina).
“We are convinced that the timing of this show is right, with the full ASEAN trade agreement kicking in during 2015” says Andy Skillen, Publishing Director of Asian Ceramics, “and Thailand is a great, central location to get this exciting new series off and running. We are fully behind the event, and look forward to working with exhibitors to maximise their exposure to these regional markets” he adds.
The event will be held alongside the ITCA International Conference supported by the Thai Ceramic Society. The conference will include break-out sections covering areas as diverse as technical ceramics and tableware design, and these will certainly help to drive a fully diverse visitor base to the show.

ASEAN Ceramics 2013 will be held at BITEC, Bangkok’ premier Trade Events centre. Situated midway between Suvarnabhumi Airport and the city centre, BITEC is linked by a direct BTS Skytrain and offers easy access to thousands of hotel rooms, restaurants and Bangkok’s famous shopping outlets and entertainment facilities.

Asian Exhibition Services (AES) Ltd. are an international Board of Investment listed company event organizer managing industrial trade events throughout Asia. AES is headquartered in Bangkok and has representative offices in Singapore, China, India, Europe, the Middle East and South America. AES’s partner companies include Pico (Thailand) Plc, AES (UK) Limited, and MP International (Singapore).

For more information contact AES at ceramics@aesexhibitions.com, visit www.aseanceramics.com, or follow the Asian industry developments and event on facebook at www.facebook.com/ASEAN.Ceramics

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